1. Collaborate with Influencers
Public figures or influencers will really help you gain the trust of followers or potential customers. According to studies, 40% of Twitter users said they would buy a product after seeing a tweet from an influencer. For example, David Beckham often posts his collaborations with H&M. This increases exposure of the brand and indirectly makes its followers access the H&M website.
2. Improve the quality of your brand's customer service
All business people definitely want to satisfy all their customers. However, it should be noted, sometimes your customers will complain or even need help. So, social media is the right means for your customers to convey their complaints. Make sure your social media admin always replies to all comments and DMs from your customers on social media.
3. Put "Message Now" on your Facebook Page
The "Message Now" button is on the left side of your Facebook Business page. The faster you reply to messages from your customers, the better your brand's "Message Now" icon will be.
4. Get the Verification Symbol on Your Social Media Accounts
The verification blue check symbol on your social media account proves that your brand's social media account is trusted.