Before creating digital marketing content to support brand awareness, it's a good idea to consider several things first. One of them is researching and determining what strategies are suitable for increasing brand awareness. There are 4 main indicators that can be used, including:

1. Survey

You can conduct surveys via email, website, or telephone. You can also ask customers about how "familiar" they are with your brand. This can give you an understanding of how people recognize a brand. Apart from that, you can also find out the number of people who remember your brand.

2. Brand Mentions

How often is a brand mentioned online? Tracking it this way can measure how well known your brand is and how often it is used in everyday life. If a brand has a unique name, tracking it will be easier. There are several tools that can be used, namely Google Alert which can be used for free. Just type in what you want to track, then click create.

3. Brand Search

You can easily track Brand Searches through keywords visible in traffic in Google Analytics. Additionally, you can also use Google Trends. Just enter the name of the brand you want to track in the 'Search' box and select the filters you want. Here you can see how many searches a brand has increased.

4. Social Media Outreach

Another indicator is content posted on social media. This method can measure the success of a brand campaign. There are several sites that can help you measure brand awareness, one of which is through Shared Count. On that site, you can analyze how many shares and likes a url gets.