Currently, we are in the industrial era 4.0, where there is massive innovation in various fields through technology. As technology develops, the world of marketing also does not want to be left behind in innovating. Not only experiencing innovation in gadgets or applications, but also in experts or workers. If in the previous era digital marketing was only a support, in this era, digital marketing has become the main strategy. Because of this, the role of digital marketers is very much needed. What is a digital marketer, and why is its role so significant in the industrial era 4.0? 

 

Before discussing what a digital marketer is, let's clarify what the industrial era 4.0 is. Industrial revolution 4.0 is a phenomenon where massive changes occur in various fields through technology. This industrial era is marked by the emergence of new technological innovations in various fields. For example, artificial intelligence (AI), biotechnology, internet of things (IoT) and many others. These technologies exist to make it easier for humans to do various things. The application of technology in Industry 4.0 covers various industrial sectors, and one of them is the marketing industry.

 

What is a digital marketer? Digital marketer is a profession that is present along with the development of industry 4.0. With advances in technology in the last decade, this profession has also mushroomed. Many companies need digital marketers to sell their products online. The definition of a digital marketer is someone who is an expert in the field of digital marketing. A digital marketer must be able to introduce and market the products he sells using digital strategies. Many things have changed in the world of marketing as a result of having to adapt to industry 4.0, and that is why the role of digital marketers in this era is very significant! 

 

The following are changes that mark the industrial era 4.0 which involve digital marketers:

Digital marketing has become the main strategy.
If previously it was only a support, now digital marketing has become the main marketing strategy. Not only for sales, but also for other purposes such as brand awareness. This happens because consumer patterns and lifestyles in the industrial era 4.0 are also very different compared to the previous era. If in the past computers and the internet only functioned for work and communication, now their functions are much broader. To adapt to these changes, the role of digital marketers is very much needed. The problem is, in this era, all aspects of life starting from communication, work, learning, entertainment and shopping now run using the internet. It is because of this factor that the digital marketer profession is highly sought after!

More and more companies are reaching audiences with digital marketing.
If in the past companies only depended on offline sales, now many companies prefer to market their own products online. The reason is, now more audiences choose to shop online. So, these companies choose to become digital marketers by running websites or utilizing shopping sites and marketplaces. Apart from making it easier to reach an audience, this online store strategy also reduces costs and product distribution time, which is beneficial for digital marketers and audiences alike.

Massive rapid sales growth.
In relation to the second point, the convenience provided by internet technology in Industry 4.0 has resulted in companies experiencing an increase in sales globally. Because, with marketing carried out online, digital marketers can reach a global audience easily, efficiently and effectively without having to think about facilities or infrastructure. The internet makes the complicated and expensive sales distribution process simpler and cheaper, with of course easier access.

The three points above are changes that have emerged along with the development of innovation in the world of marketing through digital marketing. The role of digital marketers in adapting to these changes is certainly very much needed. Indeed, everyone or company can market their sales online. However, not everyone can become a digital marketer. 

 

So that a company or brand doesn't get left behind, it needs a digital marketer who is an expert in their field. A good digital marketer is one who can understand the market and develop effective marketing strategies. Like all professions in general, there are many skills that they must master. Among others are:

Social Media Marketing
Talking about digital marketing without mentioning Social Media Marketing feels incomplete. With Social Media Marketing, digital marketers can build and reach the widest possible brand audience. Digital marketers must have the ability to determine the right target audience through Social Media Marketing. Because, it's useless if the promotion is only broad, but no audience is interested in buying the product because it's the wrong target. To deepen this skill, a digital marketer must expand their knowledge and also learn what kind of content their audience likes!

Search Engine Optimization
Knowing what a digital marketer is, of course you have heard about this skill. In fact, before the advent of Social Media Marketing, Search Engine Optimization (SEO) was the digital marketing element that emerged first, because this skill has existed since the existence of websites. The goal of SEO is for the website to enter the first page of the Google search engine so that the brand or company becomes better known. For SEO to be successful, digital marketers must do keyword research. Increasingly, SEO competition is getting tighter. So, digital marketers must always be up to date!

Data Analysis
What is a digital marketer without data? A good digital marketer must have data analysis skills because the strategy they formulate must be based on data. With proper data analysis, they can create objective and effective strategies, because all data from each digital marketing platform is definitely different. This data analysis is used to measure business growth, look for potential, and even increase sales.

Those are the three skills that a digital marketer must have. Of course, there are many other skills they must have in order to compete in industry 4.0. Currently, there are many books, articles and other reading sources that can help anyone who wants to learn about what a digital marketer is and how to run digital marketing well. However, of course self-taught learning takes a long time, especially without direct practice.

 

However, you don't need to worry. Because, along with the increasing need for digital marketers by companies or brands, digital marketing agencies have emerged that are ready to help companies or brands that need digital marketer experts. Well, because this is what Peter&Co. present!

As a Digital Marketing Agency, we offer complete services that will help your brand in the world of digital marketing. Starting from website creation, Search Engine Optimization, Social Media Marketing, even Photography and Videography. Digital marketer Peter&Co. has experience working with dozens of clients from various industrial sectors with different services and continues to grow every year.

 

Peter&Co. has a team of digital marketers who are professional and experienced in their respective fields. We open free consultations for those of you who want to collaborate in the world of digital marketing. Come on, contact our Business Development via WhatsApp to number 0812-2030-4022 or visit our website here now!