Website traffic is an important benchmark, this is because traffic shows the number of website visitors, the pages they view, and how long visitors view or read the pages on the website. All visitor activities while accessing the website will be recorded by your domain, so you can see the level of visitors to your website. The higher the number of visitors to your website, the less likely your website will sink or not appear in search engines. Therefore, this traffic is important for a website and you need to understand how to increase website traffic which can help you.

Because websites need traffic, there are various ways to increase website traffic that you need to pay attention to and can apply to your website. The following is the explanation.

SEO Optimization
The first way to increase website traffic is to optimize your website with Search Engine Optimization (SEO) to make your website match search engines and visitors' needs. Search Engine Optimization (SEO) which optimizes how it works will help increase your website's ranking higher in search engines and will direct traffic to your website. How to increase website traffic with Search Engine Optimization (SEO) is done by first doing keyword research for your SEO content later on the website. From this research you will know how tight the competition is for certain keywords. Once you know and determine the keywords you want to use, optimization can be done in two ways, namely off-site SEO and on-site SEO. Off-site SEO is done by referring to various things you can do to promote your website. Meanwhile, on-site SEO is done by optimizing various parts of the website, both structure and content. 

You can focus on on-site SEO on creating good website content that is easy for visitors to understand so that the content can help improve the professionalism of the website so that it looks neat and comfortable for users to view. How to increase website traffic with on-site SEO has several things you need to do, starting from the title tag, namely by creating an attractive title of up to 70 characters containing the keywords you choose in it. Next, you need to create a meta description as a short description of the web page which will later appear in search engines. Just like the title tag, the meta description contains keywords so that both search engines and visitors understand the topic of the content you create. Third, there are header tags, which divide your SEO content into easy-to-read sections using header tags. Finally, there is alt text, which is how the images used are read by search engines. These are the steps you need to pay attention to regarding how to increase website traffic with SEO optimization. 

Maximize social media
Another surefire way that you can use to increase traffic to your website is to direct your social media to the traffic itself. You can get the potential for a high number of consumers or your audience to visit your website. The way to increase website traffic with social media is by sharing interesting content on your website, so that many of your audience want to visit the website. You can apply social sharing tools or devices in blog posts or website articles. This must be done consistently every time you update your website content. So your business will be seen as a business that is always up-to-date on the latest topics that are relevant to your audience. They will also feel that your business can interact closely with your audience and increase their desire to visit your website and as a result your website traffic will increase. This way of increasing website traffic with social media also needs to be packaged as attractively as possible and of course utilize social media that suits your target audience, from Facebook, Instagram, Twitter, to Tiktok.

Create quality content.
On a website, content is very important and really needed, especially as a way to increase website traffic. Because without content, what will you sell or show to make your audience feel interested in your brand? Apart from that, good content is content that is created to make your audience return to visit your website. In addition, especially if the content created is very interesting, it can make your audience want to share or share the content and attract other potential consumers. There are several tips for writing quality content on how to increase website traffic that you can rely on. First, you need to create a strong headline so that it can attract your audience's attention when it appears in search engine results. After creating the headline, when you create the content, avoid using words that are difficult to understand and long sentences. Here, most people will read at a glance and get straight to the point, so brevity, conciseness and clarity are the keys to quality content. 

Make the website more mobile-friendly
Why can a mobile version of a website be a way to increase website traffic? You need to understand that 52% of website traffic comes from mobile device users. That's why you must have a more mobile-friendly website to increase website traffic. If your website has a mobile version of the website that is not optimal, it is possible that your audience will feel that your website does not provide a good experience and this can reduce the amount of traffic.

So what does a website that is friendly to mobile devices look like as a way to increase website traffic? You need to create a responsive website with a website appearance that fits the screen size of any device. The advantage of a website that has a mobile version for your business is not only to increase traffic, but also to increase rankings higher so that the website appears in searches on mobile devices. So, your business website needs to be able to reach both desktop and mobile users.

Those are various ways to increase website traffic that you can do for your business. You can realize the methods described above with Peter&Co. Apart from that, for various website development needs, you can also entrust the creation process to qualified website optimization. With the services available at Peter&Co, you can have a website for your business in the form of E-Commerce or Company Profile to get closer to your potential consumers and easily appear in the top rankings for your audience to access. Immediately create and optimize your business website with the Peter&Co team. For further information, check our service on this website .