UMKM business or Micro, Small and Medium Enterprises is an important sector in the country's economy, especially in the midst of the pandemic, these UMKM business players are able to prove their resilience during the current conditions. Even though UMKMs are economic activities with minimal capital, they have the potential to grow very rapidly. Especially with the current conditions where consumers are starting to be more easily reached with the presence of e-commerce and other online media, both local and international target markets. You as an UMKM actor have become aware that the various limitations experienced during the current pandemic mean that you need to take advantage of digitalization. One way to start implementing digitization in your UMKM business so that it can continue to survive is to start using services and collaborating with advertising agencies. 

This advertising agency can help you reach online media for your UMKM business more effectively and on target. This is all because you start working with professional teams who have skills, experience and perspectives on the business world in the advertising realm which aims to realize your UMKM business marketing goals. You also need to remember, collaborating with an advertising agency is not only for high-class business people. Marketing techniques using advertising agency services are also suitable for you as an UMKM business owner. With the aim of reaching consumers in the era of technological sophistication, there is no harm in starting to implement digitalization and collaborating with advertising agencies.

By working with an advertising agency for the existence and marketing of UMKM businesses, there are several benefits you can get for your UMKM business. What are the benefits? The following are 5 benefits of using advertising agency services for your UMKM business.

Expanding connections with your consumers.
By working with an advertising agency, it is possible to increase the market reach of your UMKM business quickly and easily. All of this is made easier by adding access that many consumers visit, such as websites, social media and other online platforms. By increasing consumer access to continue connecting with your business, consumers will definitely feel satisfied because your response is faster and in accordance with their wishes. This will take them on a pleasant consumer journey, so that they will naturally feel confident in your UMKM business. The impact on business can also lead to increased sales and gaining new consumers.

Developing a more positive business image.
In creating a positive consumer view of your UMKM business, advertising is one way to make this happen. The advertising agency here will try to create an advertising concept for your UMKM business so that it looks unique and reflects the positive image you want to convey to consumers. Apart from that, advertising agencies will certainly target so that the products from your UMKM business can be recognized easily, especially to potential new consumers. Creative teams from advertising agencies need to create advertising material that is easy to understand but at the same time can attract attention with a good and positive impression. Therefore, collaborating with an advertising agency for your UMKM business can ensure your business continues to survive with a business image that is continuously updated positively.

Promotion costs are more effective and efficient.
The emerging perspective regarding advertising agencies is that the costs are very expensive. Even though the promotional costs required will be much cheaper and more effective and efficient. This is because by collaborating with an advertising agency, advertising needs for your UMKM business can be directed so that the target of your UMKM business is right. It is the job of an advertising agency to dig up information by conducting marketing research so that the product being advertised is in line with its target market. Apart from that, market research is also to find out what the market's tastes are and their response to your UMKM business products. Therefore, your UMKM business promotion needs will be much more focused and there will be no need to incur unnecessary promotional costs that will not produce results.

Reaching mobile users
During this pandemic, mobile users have become more active because they now carry out many online communication activities for work, entertainment and even shopping. Through mobile devices, many of them are continuously looking for the information they need, including information on the products they want. Advertising agencies certainly take advantage of this situation for promotional needs and advertise your UMKM business products through various media to potential consumers. By utilizing advertising, you increase the opportunity or potential to gain profits from the various media you use to reach your consumers. 

Increase conversions and income.
Utilizing advertising agency services will certainly increase sales conversions because that is where access to potential consumers will be reached more easily and quickly by utilizing search engines and appropriate advertising targets. Coupled with marketing content such as SEO that is easily accessible anywhere, it will definitely make it easier to connect with consumers anywhere. This will certainly have a good impact on your UMKM business on your profit or business income. Consumers will start to trust your business, so that consumers will start making transactions with your business products. Your UMKM business will grow even more rapidly with digitalization carried out with advertising agencies.

Those are the five benefits you can get for your UMKM business by collaborating with an advertising agency. By digitizing and utilizing the services offered by advertising agencies, you as an UMKM business actor no longer need to worry about continuing to survive and compete with other business actors during this pandemic. To be able to implement digital business strategies for UMKMs, you can collaborate with Peter&Co for all advertising promotion needs. 

Peter&Co as an advertising agency and digital marketing agency will help to plan advertising concepts for your business products so that they are easily recognized and attract potential consumers. With Peter&Co service. Click, advertising needs will be directed according to your target market. Peter&Co. will also carry out in-depth research on your business so that the target market can be reached and manage all types of advertising for you. Service Peter&Co. This click includes Digital Placement Ads & SEO which consists of SEO, Digital Media Planning, Programmatic Ads, Facebook Ads, Instagram Ads, Youtube Ads, Search Engine Marketing (SEM), Google Display Network, Google UAC, Tiktok Ads, Line Ads, Linkedin Ads, as well as Blogger, Advertorial & KOL Management. In addition, the experience of Peter&Co. in the advertising sector, we are trusted so you don't need to hesitate anymore to collaborate with us. Come on, start planning your advertising needs with Peter&Co. and contact us immediately via this website !