Do you want to optimize your Facebook ads? Or are you looking for a more affordable way to “talk” to your target audience via Facebook? We will give you some tips that you can use to optimize your Facebook ads.

Collect demographic data to determine your target market

Some companies think that their target market is a general group, for example "office employees". Office employees will probably buy your product, but you have to narrow your target market to a more specific group so you can market your product more effectively.

If you don't narrow your target market, the message you convey will be too general and it will be difficult to attract people's attention. For example, if you sell mini perfume products and your target audience is "all types of people", all you can do is provide information about the fragrance and ingredients of the perfume. Maybe your mini perfume will sell, but not many because people don't have more motivation to buy your product.

However, if you narrow your target market to "busy female employees", you can market mini perfume by telling them that this perfume is practical and can be put in even a small bag. These are some tips for narrowing your target market:

1. Knowing the gender of your target audience is very important. It's not strange if your brand has a female target market, but a male target audience. If you don't know the gender of your target market, you need to find out immediately.

2. Use a service to get detailed demographic information from your brand's email contacts. For example, you can send files from your CRM to TowerData and they will analyze the data based on demographics. This is a good way to find out more about your customers and refine your Facebook advertising targets

3. If the design of your ad is good and meets the requirements but you don't get satisfactory results, you should review the demographic settings of your ad and pay attention, in case you missed an important detail

Use demographic data to design ads that attract the attention of your target audience when using Facebook or Instagram, you will definitely scroll very fast. So, you must have a good design to attract the attention of Facebook and Instagram users.