Awareness
At this stage, people usually just find out about the products that your brand or company offers. So, this stage is a form of introducing a product to the wider community before it is used. Apart from that, at this stage consumers will also begin to realize what products they need or want from your brand.
Consideration (Considering)
After they know the needs and existence of products from your brand, consumers start looking for more information about their needs and this will give rise to what is called consideration. This consideration can arise because of various kinds of information ranging from affordable prices, value, goods that are easy to obtain, and other factors that can be compared with competitors.
Conversion / Purchase (Purchase)
After consumers consider your brand's products with others, a buyer's decision regarding a product can be formed. Consumers will buy your products in various purchasing media provided by your business.
Retention (Repurchase)
The customer journey does not reach the first purchase stage. However, if consumers are satisfied with their previous purchase, then consumers will decide to buy your product again.
Advocacy
After consumers continue to feel satisfied, consumers begin to have high trust in your brand and become loyal consumers. This stage encourages loyal consumers to voluntarily provide testimonials and even recommend your business products to many people.
Those are the five stages of the Marketing Funnel that you need to understand. Why do you need to understand Marketing Funnel as a business owner? Because every consumer's thoughts and attitudes are different, the Marketing Funnel concept helps you understand the behavior of potential consumers and your business strategy becomes more precise.
So how do you apply the Marketing Funnel concept so that your business strategy doesn't miss the mark? Come on, consult now with Peter&Co.
