As a digital marketer, you must feel like you really know your brand's target audience. But how often do you conduct research based on data from your audience? If your answer is "rarely", now is the time for you to study data from your audience, because this is the only way to make your marketing content work well.

Social media, audience, and content marketing are mutually sustainable

If you work like a digital marketer in general, you will connect content marketing with social media marketing. Indeed, initially these two terms look similar, but they have several differences.

Content marketing has a broader meaning, content marketing focuses on creating online and offline content for various channels such as websites or blogs, to attract the attention of your target audience. Social media marketing is one of the channels used by digital marketers to attract customers on Facebook, Instagram, Twitter and other social media.

Building an online audience will be difficult if you don't learn the differences between communities on each social media and also as a whole. Social media is a source of various kinds of granular audience data (including demographic data, interests, or educational level) that can streamline your marketing content. 

How can audience analysis enable you to create a better content strategy?

Social media audience analysis can give you a deeper understanding of the topics and content formats that your audience likes. You can use these insights to plan your content strategy for the long term and make your content production team work more efficiently.

Suppose you are an FMGC company whose audience is interested in cooking videos. What can you do with this information? First of all, you can use this information to create effective marketing content for your audience